Sacramento River Dental Group*
Sacramento, California
The Challenge
Google Ads campaigns were costly and unclear which keywords or pages created value. The website wasn't optimized for conversion, and visitor-to-patient conversion rates were low. Manual data syncing and repetitive communication consumed hours of staff time.
The Solution
We integrated Google Ads automation with a smart website engine, performed A/B tests, automated booking flows and confirmation emails, synced CRM + Ads data, and launched continuous funnel optimization.
The Outcome
Within 60 days: CPC cut in half, better appointment show rates, and conversion lifted across the funnel. Operational tasks reduced from days and hours to minutes. The continuous testing loop now runs 30+ experiments/month automatically.
Visitor → Lead Rate
1% → 6.8%
Lead → Customer Rate
10% → 28%
Cost Per Lead (CPL)
$150 → $58.8
Avg Engagement Time
49s → >2m
Each KPI uses its own scale for accurate comparison.
* Customer has granted monar.ai permission to use the data from our case study.
